Balneus

Australian Lefty on Politics, Governance, Science and Info Management

Posts Tagged ‘Pandora’

Dumb marketing or dumb market

Posted by Dave Bath on 2011-02-06

On the back of today’s Age "Sunday Life" fluff liftout is an ad that made my jaw drop – mentions St Valentine’s day, romantic picture of a couple walking under blossoming trees, picture of the products (jewellery)…

… but the brand name… "Pandora"!

Ever heard the common phrase "Opening up a Pandora’s Box"?

I wondered if the person suggesting that name was an idiot, a cynic after a very ugly marriage, or thought it a nice sound while assessing the wealthy demographics as untutored… or probably two out of three.

The message for the guy buying the ring? "The girl might have a lot going for her, apart from trustworthiness – things will get really ugly with the worst things happening – things so bad you’d never heard of them before – and there won’t be even a glimmer of hope."

Read the rest of this entry »

Posted in Economics and Business, Education, History, Humor, Language Use | Tagged: , , , , | Leave a Comment »

 
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